As part of our goal to get kids "ready to
learn," we assist parents and early childhood educators across
the nation use public television resources to help children
love learning. Second only to parents, television is the young
child's most influential teacher. Nothing else in our culture
can match television's ability to influence how children learn,
think, and act. Given the power of television, young children
need adults to help them become wise television users. Many
studies show that with selective viewing, television can contribute
to school readiness. To help children get the most from the
TV they watch, parents must take responsibility to supervise
and guide their children's TV viewing.
